Toy Ads and Learning Gender
I recently watched afternoon cartoons on Nickelodeon and Cartoon Network
and I was shocked to find a flood of highly gendered toy commercials.
These ads not only market toys to children but it also promotes and
encourages gender specific values that are very limiting to boys and
girls in different ways. The values and skills promoted in these
commercials can play a critical role in the socalization of youth and
their development of emotional expression, conflict resolution, the
confidence to pursue various careers and the ability to maintain healthy
relationships as adults.
https://www.youtube.com/watch?v=rZn_lJoN6PI
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